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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Feb 2, 2025
Optimization Based on Incremental Value
A New Paradigm for Advertisers and Ad Platforms
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Updated Nov 14, 2025
Comparing GeoLift Testing, MMM and INCRMNTAL
What are the differences between GeoLift, MMM, and INCRMNTAL?
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by Maor Sadra Updated Nov 14, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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