Exploring the history and future of tracking and measurement with the opinions of the most well known thought leaders in the industry
UDID, IMEI, AdTruth ID, Mac Address, Android ID, IDFA. Identifiers changed through the short history.
When the fuel runs out, everything is impacted. Device Graph, retargeting, tracking & attribution
Learn about how measurement looks like with no user level tracking available. Learn about Media Mix Modeling, Incrementality testing
